He Didn’t Have to Do It
My awesome bourbon steward is the perfect foil for every failed customer service bot.
AI Isn’t Ruining Your Marketing, It’s Revealing Your Leadership
AI will not choose for customers. It will show them who you are.
Is AI the New Yellow Pages
It's shinier, faster, but still largely dependent on what people already know and feel about you.
AI Turns Choices Into Decisions, Especially For “Boring” Businesses
AI-driven leads convert at 23x the rate of SEO leads.
AI Won’t Take Your Job (But Someone Using It Will)
Tom Capone reports firsthand on sales, business, and the future of work.
It’s Not the Tool. It’s How You Think.
Whether you find AI useless, or can't live without it, depends on how you think about thinking.
From Maps to Memorability: Local SEO Will Bury the Unprepared
The winner won’t be the one with the most Google reviews.
If AI’s Letting You Down, This Might Be Why
Automation without clarity doesn’t get you there faster. It just gets you lost faster.
Lessons In Being A More Interested Human from ChatGPT
It always asks a value-building question that probes beyond “is there anything else I can do?”
Man vs. Machine: Should AI Write Your Ads?
It is by definition derivative. What are other people saying? It'll say that too.
AI is OK
AI is right for your business, if you don't think your business is terribly special.
Will AI Take Your Sales Job?
75% of Walmart vendors prefer to deal with the bot. And it gets better deals for Walmart.
What the 1920s Can Teach Us About the AI Boom
How can entrepreneurs spot opportunities hiding in this new world?
The Most Important Place in Your Business Is Where the Wires Can’t Reach
This kind of presence can’t be automated. But it’s often the reason people stay loyal.
Culture Shows the Way, Strategy Pays the Bills
“If you focus on culture, you don't need to worry about revenue.” It sounds nice. But it's not true.