Marketing in a crisis
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
It’s the economy, stupid.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.
Intel – What would a new CEO do?
Transforming a business is never easy, but when is the right time to do it? Learn a valuable question to ask yourself.
Are we about to see a New Netflix?
Netflix better take care not to fall for the same mistakes Mr. Goizueta made with the launch of New Coke.
The Slow Season Fallacy of PPC Advertising
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
No assholes allowed
Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.
What Real Estate Will Your Residential Home Service Business Occupy When The Market Crashes?
When the population begins to anticipate raising prices, they change their behavior.
Tips for Businesses to Deal with Inflation
Inflation has spiked, supply chain issues persist… and your customers are likely being protective with their dollars.
Rosie the Robot is happy serving other customers
Since March 2020, some businesses are hiding behind an excuse. We don’t have anyone to work. Blah, blah, blah.
The Beast Unchained
Addictions come in all colours. I believe all of us have a beast pacing back and forth, waiting for an opportunity to break the chain.
The Custodian of Hospitality
Covid-19’s impact on business and the decisions needed for survival are Frostian. But don’t lose your way. Survival depends on Frostian decisions.
An interview with a small business that applied the Wrigley formula
He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.
Retailers Beware!
This is a departure. In this episode, Stephen Semple shares trends that he is seeing that are being embraced by retailers. Trends that are dangerously wrong.
By definition, an entrepreneur solves problems
Business ownership is not a career path. It’s a lifestyle choice. It’s not for everyone. There are sacrifices to be made.
Mom was right, your so-called friends are using you.
Just like the friends that go to your neighbor’s party when the freebies are gone, Transactional Customers mooch from you until there’s nothing left to give.