Say This. Not That.
The mad dash to make special “COVID-19” advertisements has been an unexpected boon for copywriters, producers, and graphic artists. But is it necessary?
The Secret to Successful Change Initiatives
Use the power of story to temporarily fast-forward to that happy ending and have them, from that safe, happy vantage point, look back at the precipice they’re standing on now.
Wizard’s Roundtable: Episode 1
“Gosh, we don’t know what’s going to happen this afternoon. We don’t know what’s going to happen this month. We don’t know anything.” How does a business plan for the unknown?
Growing Your Following (Business) In a Crisis
James Dean isn’t a dead 60’s movie star or a country singin’ sausage maker. He’s a hippy children’s author whose following is growing like crazy right now.
Advertising in a Time of Crisis
How to advertise when people are anxious, distracted, and afraid. It's not about features and benefits. It's about relationships.
What Now? What When? Marketing Through a Pandemic
On the scale of things that are important right now…Marketing isn’t even on the board. But marketing is a rope that directly connects your business tomorrow with the realities of today.
Bingeing Boredom, Netflix Neverland, and Social Scrolling
People are researching because they have time and are bored. Fulfill their curiosity and desire to be transformed in the future.
When Good Decisions Turn Bad
Neuroscience tells us that when we slide down into survival mode that we aren’t able to maximize the use of our prefrontal lobe. This diminishes the quality of our decisions.