Character, statues, and a promise no one else will make
"Do you know what you're selling?" "Custom-made furniture." "God no. That's the product. You're selling nostalgia."
When the boss is spread so thin he (or she) can’t work even one more hour, the company stagnates at that level.
It’s important for you to seem like the same company in-person as on air.
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
As each company grows, employees observe and work out the actual rules of survival for their job.
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.