Personality Prescription, Part 10 – The Company Spokesperson
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.
People don’t expect you to be a polished professional. They do expect you to be sincere and to tell them the truth as you see it.
When the boss is spread so thin he (or she) can’t work even one more hour, the company stagnates at that level.
It’s important for you to seem like the same company in-person as on air.
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
As each company grows, employees observe and work out the actual rules of survival for their job.
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.