bonding

It’s natural

2023-10-13T19:52:26+00:00By |

Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.

Selling like Herb Tarlic

2023-10-13T19:52:36+00:00By |

“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.

David Ogilvy’s Secrets of Good Ads

2023-10-17T14:15:35+00:00By |

"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

My Idiot Friends

2023-10-13T19:52:54+00:00By |

Stories are memorable, cherished, and shareable because of imperfection. A good ad writer creates attraction to imperfection.

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