What Real Estate Will Your Residential Home Service Business Occupy When The Market Crashes?
When the population begins to anticipate raising prices, they change their behavior.
Middle Truth
The hero’s truth is glory, conquest, and protection. The villain’s truth (competitor) is glory, conquest, and protection. Your villain does not see himself as a villain. In his story, you are the villain.
Perhaps you’re asking the wrong question
Instead of simply asking what drives the most traffic, ask how you can earn the trust of customers before they need you and inspire loyalty with relational marketing.
Michelin – A tale of content marketing circa 1900, how fine dining sells more tires
Way before Google reviews, Michelin created their stars system for restaurants.
Why Telling The Truth Ain’t Enough — And What Honest Businesses Should Add to It
Think of “the way” as both a future hope and a path to get there.
It’s natural
Natural ain’t gonna cut it. There are too many businesses waving that stick in the air. You need a strong competitive advantage that is uncopiable.
Marketing Lessons From a 4 Year Old
She would say her ABCs aloud in order to get to the next letter and write it down. Without repeated exposure, sleep will erase her short-term memory.
Selling like Herb Tarlic
“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.
David Ogilvy’s Secrets of Good Ads
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
3 Reasons Why Everyone’s STILL Talking About “The Slap” — and How to Harness That Power For Your Advertising
I don’t even have to tell you what slap I’m talking about, do I?
Harnessing The Pure Power of Friendly Familiarity For Owner-Operators
Of course you’ll grab Kellogg’s Frosted Flakes over the (significantly) cheaper, generic and off-brand alternatives.
My Idiot Friends
Stories are memorable, cherished, and shareable because of imperfection. A good ad writer creates attraction to imperfection.
Lessons From Branding Women’s Pro Soccer
The challenge behind funding didn't stop our marketing team from finding unique ways to reach our potential customers.
Branding in 75 Words or Less
When the main benefits your brand delivers are self affirmation, status, and hope, you can charge almost anything you want.
A “Common Sense” Mistake That’s Killing Your Advertising Effectiveness
By the time you’ve been on the air for three months, your audience knows who you are.