Pretend is bad for business
When you communicate real beliefs, customers drink that tall glass of water and keep coming back for more.
If I ask you how many charity dollars you have left, and you don’t know, you are digging a dark hole.
Jail time or love? It all depends on if you skip these steps.
Here’s how to tell, and where you'll find the tipping point in most markets.
The safe, easy choice wins out over the potentially better choice that carries more risk.