Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.
Storytelling & Showmanship: How Memories & Experience Are Created
“Showmanship and storytelling don’t change objective reality, but they do change perceptual reality.” - Roy H Williams
Personal Touch: REQUIRED
AI can create content for you. But it can't reach out and create meaningful bonds with relational buyers.
Chevy’s Holiday Message: How to Bury the Brand
Chevy deserves high marks for attempting something not bathed in beige. But being bold won’t ensure you are loved.
Candy Lady Secrets: How to Make Customers Feel Like They’re Winning
It was always her line that drew a crowd. Why?
Category vs. Product vs. Client-focused Ads
We’ll give you good and bad advertising examples to give you a more concrete idea of what works and why.
One Question to Powerful Branding
Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.
Story, Culture, and Experience – Align all 3 to become a world-beater.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
Marketing like mom’s apple pie. Homemade always beats the canned stuff.
Companies cut corners with AI generated campaigns thinking nobody can taste the difference.
Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
I hope I can turn you into a fan!
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Core Strategy: First Step in Creating a Great Ad Campaign
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.