Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
The best advice I've received on social media is that you're talking to one fan at a time. It's much more intimate.
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
"In the absence of an emotional connection, people always choose the lowest price."