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Don’t Drink the Kool-Aid

2023-10-13T15:44:45+00:00By |

Marketing Heads insist “it’s a numbers game” and standardize campaigns to reach more people, neutering creativity in the process.

Why 60 Is The New 30

2023-10-16T16:08:21+00:00By |

Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.

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