Shared Stories and Advertising Magic
Why do so few stories end up being about vulnerability, setbacks, or scars? Because it takes an uncommon level of guts and skill.
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.
When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?
The Power of Someone who Believes in You More than You.