Personality Prescription, Part 5 – Let’s Sell Something
There’s a saying that “Business goes where it’s invited.” What should we put in our ads to get that invitation from Ms. Homeowner?
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.
When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?
The Power of Someone who Believes in You More than You.
I stand against best practices because it locks you into a way of thinking. You do not defeat the leader by following their playbook.