Origin Story: How Your Story Should’ve Successfully Been Told
Most ads don’t work. Why? They’re missing the key ingredient.
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.
How the power of premiums created an empire.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
The pursuit of uniqueness is a huge source of frustration. Of wasted money. Of non-persuasive advertising.
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.