Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire.
How the power of premiums created an empire.
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
The pursuit of uniqueness is a huge source of frustration. Of wasted money. Of non-persuasive advertising.
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.
When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?