Why 60 Is The New 30
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
Self-Image and Advertising
You want them asking: What kind of person am I, and who would that person hire or trust in this situation?
9 Common Branding Mistakes
Unless your ads sound, feel, and look different from everyone else’s, you’re doing it wrong.
Simple, True, Distinctive, and Sticky
You’re probably expecting something else from a “greatest of all time” beer campaign. Here's why it worked.
Character, Characters, and Advertising
No one will believe that a business owner has character unless he’s willing to be seen as “quite a character.”
Bing and the Secret to Brand Dominance for Local Business
Most customers go with the option they think of first (so long as they feel something positive about them).
Full Price and Free — The Only Two Prices You Need
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
Your Branding Is Bass Awkwards. Here’s Why & How to Fix It
You think I’m exaggerating. Other people might be making this mistake, but not you. But you’re wrong.
3 Fundamental Misperceptions About Local Advertising
Number One: Assuming you have to rationally explain why you’re better than the competition.
THE ROYAL WHOREHOUSE CHICKEN LAMP Or How to Attract Better Customers & Keep Them Longer
In the next few minutes, I will explain. And blow your mind.
The Fundamentals that Remain
The fundamentals in marketing are explained brilliantly by Professor Mark Ritson who breaks it down into 3 logical parts.
PPC Is Not Advertising
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
What NOT To Say In Your Advertising
Here are three steps to determine what to NOT to say. Pinky-swear that you’ll never, ever, EVER forget this in your advertising.
Why Character-driven Ads Outperform Logic-driven Ads
They stand out because they elicit emotions and, more importantly, bond with your audience.
For Everything Else There’s — Perhaps the Most “Priceless” Ad Campaign of the Last 25 Years!
Repetition-Break ads are more creatively awarded, and, yes, creatively awarded ads create better ROI.