A Note to Jewelers Worldwide
I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.
Serving, Kingdoms, and Something to Believe in
Marketing in 2021 cannot be like 2019. Too much has happened. Society suffers from post-traumatic stress disorder. To think everything will return to normal is to believe the last 16 months never happened.
Rainbow-Washing, How To Avoid It!
Producing and promoting rainbow products during June, Pride month, has become more common over the years, with many large companies leading the trend.
Traction, Rocket-Ship, or Earth Shaker? Does Your Branding Have One, Two, or Three Keys to Success?
Heck, even one out of three is enough to get traction. But a trifecta is the stuff of legends.
A lesson in advertising from Professional Wrestling
We remember the bold. We don’t remember them for what they said. We don’t remember them for what they did. We remember how they made us feel. Advertising is no different.
A Creative Technique to Make a Decent Offer Unforgettable
How do you get the attention of the public when your product or service is a grudge purchase at best? Every home services provider suffers from this.
Baseball and Advertising
As General Manager of the Oakland A’s, Bill's payroll costs were one-third of the New York Yankees. He couldn’t compete with them. He hired Paul DePodesta, a Harvard grad in Economics. Together, they changed the game.
Learning from the Legends — Tootsie Pop’s Fairy Tale Magic
I’m not talking about a campaign that has run for 50 years, I’m talking about a single ad that still runs to this day and still drives results. So what’s behind the magic?
Social Media, A Marketing Channel
The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.
Exposure, Woo-ing Bucks and impenetrable castles.
“Bill, why did you buy a highway billboard”? “It gives my company great exposure for getting more clients” Here’s the reality. Exposure doesn’t pay the bills.
The Extreme Branding Of Recruiting Ads
We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.
Putting Funny Ads To Work For Your Boring-Ass Business – Juxtaposition
Is your business in a boring industry? Then I’m PB&Jelly of you. Jealous because you have a YUGE opportunity to stand out.
Three Wise Men Appeared on My Path
Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.
7 Reasons NOT to Hire a Local Advertising Agency
The only people who care about adequate frequency are people who are actually measuring, tracking, and being paid for the effectiveness of their work.
Tying Creativity to Strategy
If you’re new to mass media advertising, THE question you’re likely asking yourself is: “Does this stuff really work? Does it really drive huge success, in a reliable repeatable way?"