branding

Happiness is a fish YOU can catch.

2023-10-16T14:28:27+00:00By |

Stop worrying about the colour of your logo, the size of your ad, or the shares on Facebook. When it comes to business, your job is to sell happiness. And the best happiness that is long lasting and unbreakable is through the use of Oxytocin.

The Exaggerations that Tell the Truth

2023-10-16T16:33:38+00:00By |

The more we treasure something, the higher our emotions run in relation to it. Tell a mother how ugly her baby really is and you’ll see what I mean. And this is a very useful phenomenon for the ad writer.

Cubicalls: The Cancellation

2023-10-13T15:27:05+00:00By |

"Yeah, they were on for 6 months. But they don't want to renew. Some employees bought the business. She said they'd think about it in the spring.” "What business?" "That HVAC outfit. We had some great ads."

Naming the Disease

2023-10-16T16:34:11+00:00By |

Nobody knew bad breath was a destructive social ill until Gerard Lambert pointed the blinding spotlight of his ads at the dangers of halitosis as a means of selling Listerine.

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