Six Ways to Differentiate Your Company and Win Over Your Competition.
These are product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally effective.
These are product, service, channels of distribution, relationships, reputation/image, and price. However, not all differentiation strategies are equally effective.
Yes a few customers will take advantage. Get over it. A Courageous Offer opens up the customer floodgates. The money of the many will wash away the bad taste of a few.
"Yeah, they were on for 6 months. But they don't want to renew. Some employees bought the business. She said they'd think about it in the spring.” "What business?" "That HVAC outfit. We had some great ads."
There’s a real danger in the word “modernizing” your marketing because we tend to immediately leap towards thoughts like, “Well, I need to be on Snapchat.”