This Never Works
When asked “how did you hear about us,” the customer’s responses were: 31% heard about them from newspaper 24% saw their TV ad Meanwhile, 100% of their advertising was on the radio.
How To Earn An Authentic 5-Star Review
Are you really giving your customers a 5-star experience or are you just convincing them to prop you up like Bernie as a favor?
Two Kinds of Decision-Making
Most of the people going to Starbucks aren’t making a cost-benefit decision. They’re making an identity-based decision.
The Marriage of Teamwork and Character Diamonds
Myrtle Beach One Hour Heating and Air Conditioning grew 42.4% in 2019, from $10.5M to $15.2 million.
16 Tips to Grow Your Business
"I can’t change the direction of the wind, but I can adjust my sails to always reach my destination." — Jimmy Dean
Basically the Basics
Like shelter, water, and food…let’s break marketing down to 3 basic items: Brand Promise, Brand Consistency, and Brand Execution.
10 Quotes of Wisdom From The World’s Greatest Investor
Don’t spread thin. Dominate one message delivery vehicle. When you have more money dominate another.
Showmanship & Transparency
Like most buzzwords “transparency” is most misunderstood by the very people mouthing it most often. The proper way requires transparency AND showmanship.
Bonding Not Branding
Let me tell you a cool story I think you’ll like — one that taught me the most powerful advertising lesson I’ve ever learned. See, when the radio-thon rolled around, my client put his personal money where his mouth had always been.
Four Advertising Message Options for Local Businesses
Bonding Ads don't sound like ads, which means your well-meaning family and friends will tell you not to run them.
Laphroaig Lamp-Shades the Heck Out of Their Ad
If you’re not familiar with the term, it’s a fiction writer’s technique of basically OWNING uncanny happenings, plot holes, etc.
Growing Your Following (Business) In a Crisis
James Dean isn’t a dead 60’s movie star or a country singin’ sausage maker. He’s a hippy children’s author whose following is growing like crazy right now.
4 Marketing Lessons from The Creative Revolution’s Most Legendary Whisky Campaign
The more creative and powerful the work, the more trust is required.
But it is not professional…
His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have heard this rebuttal many times.
Coffee and Whisky Marketing — Not So Different
Bond with customers over personality, attitude, and values first.