Donald Trump, Colonel Zeller & the Strange Power of Hatred
Newton's law in action. Intense passion from your anti-customers provokes an equally intense reaction from your happy-yet-silent customers.
De Beers – Shiny rocks, engagement rings, world wide dominance.
How to take over the world the same way DeBeers did it, any business can follow this simple rinse and repeat formula.
No assholes allowed
Remove the poison quickly and surgically. Although they’re high performers bringing in new money, they’re rotting it one asshole move at a time.
Empire Builders: Lego – 6 billion pieces stepped on
From a homebuilder to the largest toy manufacturer in the world, Lego is a family business that has a history of innovating.
Michelin – A tale of content marketing circa 1900, how fine dining sells more tires
Way before Google reviews, Michelin created their stars system for restaurants.
A Dozen Uncommon Ways To Advertise Your Business at Little or No Cost!
It means utilizing platforms and materials that aren’t oversaturated with advertising noise.
Why Telling The Truth Ain’t Enough — And What Honest Businesses Should Add to It
Think of “the way” as both a future hope and a path to get there.
Doordash – Ding, dong, your food is here; how food delivery became an app
How well do you know your customer? What would you do to get to know them better?
Selling like Herb Tarlic
“We will match the price of our competitors on any similar product.” With one sentence, he converted us from relational buyers to transactional ones.
David Ogilvy’s Secrets of Good Ads
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
3 Reasons Why Everyone’s STILL Talking About “The Slap” — and How to Harness That Power For Your Advertising
I don’t even have to tell you what slap I’m talking about, do I?
Supercuts – Find out what Big Macs and haircuts have in common.
How 2 hairstylists make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!!
Harnessing The Pure Power of Friendly Familiarity For Owner-Operators
Of course you’ll grab Kellogg’s Frosted Flakes over the (significantly) cheaper, generic and off-brand alternatives.
Empire Builders: Spider-Man – Saved by a real Super Hero
A new kind of hero and a tricky way to get his idea past the editor.
Lessons From Branding Women’s Pro Soccer
The challenge behind funding didn't stop our marketing team from finding unique ways to reach our potential customers.