Super Bowl Advertising vs. Your Advertising
Even guaranteed attention fizzles with a dud ad, while completely disinterested audiences can be won over with high-impact advertising.
2023-10-16T16:22:58+00:00By Jeff Sexton|
Even guaranteed attention fizzles with a dud ad, while completely disinterested audiences can be won over with high-impact advertising.
2023-10-17T17:54:39+00:00By Stephen Semple & Dave Young|
It is not the strongest or most intelligent of companies that become empires. It is the company that is most willing to adapt.
2023-10-16T16:23:05+00:00By Jeff Sexton|
Marlboro was a failed filtered cigarette brand, marketed to women with the slogan “Mild as May”
2023-10-16T14:34:19+00:00By Chuck McKay|
Chuck Blore's study for CBS found that advertising makes beer taste better. I believe it makes pain manageable, too.
2023-10-16T16:23:14+00:00By Jeff Sexton|
Demonstration ads are like testimonial ads. They demand more of the advertiser and the creative team, but they're persuasive magic.
2023-10-16T14:19:06+00:00By Rick Nicholson|
Are you writing ads with your tail between your legs? If you’re not acting like the young bull with nothing to lose, someone else is.
2023-10-17T17:54:54+00:00By Stephen Semple & Dave Young|
No matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will.
2023-10-16T16:23:21+00:00By Jeff Sexton|
Immediately following the launch of the Mr. Whipple campaign Charmin displaced Scott as the #1 brand in America.
2023-10-17T17:55:12+00:00By Stephen Semple & Dave Young|
This is a lesson of overcoming resistance to new innovations. What to do with unwanted oily film? The answer built an empire and even changed how fine espresso is judged.
2023-10-16T16:23:29+00:00By Jeff Sexton|
Branding aims at de-commodification: getting the customer to see you as the better, worthier option. And there are three ways of pursuing this goal.
2023-10-16T14:34:36+00:00By Chuck McKay|
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
2023-10-17T17:56:56+00:00By Stephen Semple & Dave Young|
He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.
2023-10-16T16:23:35+00:00By Jeff Sexton|
“Emotional campaigns are 30% more likely than rational campaigns to show large profit effects" — Binet & Field, The Long and Short of It
2023-10-17T17:57:14+00:00By Stephen Semple & Dave Young|
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
2023-10-16T16:23:43+00:00By Jeff Sexton|
Your love for this small piece of commercial art, which you’ll likely share with others, can’t help but partially rub off onto Chevy.