Don’t Hate Me Because I’m Beautiful!
She thought the line was so ridiculous she nearly left the audition. But it created P&G’s first billion dollar brand in hair care.
Birdseye Frozen Food – Always Looking for a Better Way
An 11-year-old taxidermy teacher somehow develops 168 patents and revolutionizes frozen food.
Daniel Whittington – The growth of a Whisk(e)y Empire
Started from scratch. Now 1 Million followers on YouTube, crowdsourced distillery, and a sought after consultant.
MIT – Media Lab – Humanizing Technology
Job ad reads: If you are not a misfit do not apply. This was for the faculty. Teachers and professors had to think differently.
What “Experts” Get Wrong About Disney — And Why It’s Crucial to Growing Your Business
People come for the freaking princesses and all the other cool characters they fell in love with as a child.
Thomas Cook Travel – The First Travel Agent
What do you do to stop people from drinking too much alcohol? Get them to travel, of course.
How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
Martha Harper – The Mother of Franchising
You’ve never heard of any of this. It’s a travesty. At age 7, she was rented out to be a house servant. By 1914, she has franchises in 128 cities.
Why Conflict Is Essential – In Advertising and Life
We demand conflict, tension, and drama — be it in sports, books, movies, or advertising.
Liquid Paper – One Secretary’s Secret
It was never intended to be an empire, she just wanted to make her work easier. Next thing you know, Gillette comes knocking.
Naugahyde – The Nauga is Ugly, but the Hyde is Beautiful
This is what you do when you have a strange name and need everyone to remember you.
What Kids Can Teach You About Story Persuasion
There’s a REASON why for every conflict we always want to know “who started it?”
The Smile Above the Toilet
We have a couple of meaningful plaques in our chapel telling the story of our bells - but where else? Where does almost everyone go at least once?
How to Increase Brand Loyalty
Bill and three of my closest friends joined a cult and disappeared from my life. You might be asking yourself, “What does this have to do with marketing?”
Famous Dave’s – He was from the middle of nowhere, Wisconsin.
With location as an obstacle, Dave figured out how to become famous for Bar-B-Que.