How To Grow In a Down Market
There is only one way to grow when the market starts tanking: grab more market share. And to do that, you need to boost your Share of Mind.
Martha Harper – The Mother of Franchising
You’ve never heard of any of this. It’s a travesty. At age 7, she was rented out to be a house servant. By 1914, she has franchises in 128 cities.
Why Conflict Is Essential – In Advertising and Life
We demand conflict, tension, and drama — be it in sports, books, movies, or advertising.
Liquid Paper – One Secretary’s Secret
It was never intended to be an empire, she just wanted to make her work easier. Next thing you know, Gillette comes knocking.
Naugahyde – The Nauga is Ugly, but the Hyde is Beautiful
This is what you do when you have a strange name and need everyone to remember you.
What Kids Can Teach You About Story Persuasion
There’s a REASON why for every conflict we always want to know “who started it?”
The Smile Above the Toilet
We have a couple of meaningful plaques in our chapel telling the story of our bells - but where else? Where does almost everyone go at least once?
How to Increase Brand Loyalty
Bill and three of my closest friends joined a cult and disappeared from my life. You might be asking yourself, “What does this have to do with marketing?”
Famous Dave’s – He was from the middle of nowhere, Wisconsin.
With location as an obstacle, Dave figured out how to become famous for Bar-B-Que.
McKee Bakery – Innovatively embracing change
Behind the scenes including the girl who inspired their famous brand, Little Debbie. She now sits on the board of directors.
Empire Builders: MTV – I want my Emmm Teee Veee
The story went from a Monkey to a Mogul to the birth of a new Music Medium.
Culver’s Restaurant – Family business to successful franchise
Culver’s has over 900 locations and is one of the most profitable per-store franchises in the US.
Inherent Drama As Advertising Super Power
One of the secrets behind many of the most iconic mascots, slogans, and campaigns in American history.
Schlitz – Discover the Schlitz Maneuver
The origin story of the beer that made Milwaukee famous and the character behind it.
Fierce Competition, Long Buying Cycles, and Great Advertising
For long buying cycles, pre-convince customers before they're looking. Waiting is too costly.