The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
Knuckleheads are the test for success
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
What riding a motorcyle taught me about marketing
Many companies use loyalty programs, Facebook groups, and email spam to gather the troops. That’s not a tribe. It’s list building.
The Biggest Risk of Bonding Campaigns
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.
6 Degrees of Benjamin Franklin
Doing business with — making yourself vulnerable to — a complete stranger feels bad. Nobody wants to put themselves in that situation.
Wiener Dog Focus: Helping the Customer vs. Helping Yourself
Because his commitment was to the customer, and because he never blinked, people said, “Oh, I like that guy. He’s on my side."
Springfree Trampoline – I’m a bad dad; I never got my kids a trampoline.
The best thing that ever happened to them was Costco stopped buying from Springfree.
Are You Telling $1 Million Stories?
How do you develop the kinds of quality stories that influence people to surrender their hard-earned cash for your product, service, or cause?
3 Stages Of The Buyer’s Journey
Understand your customer’s purchasing processes so you can create content and marketing campaigns that speak to them directly.
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Marketing in a crisis
Everything you know about business will be challenged. The time for having fun and farting around is over. You will be a Phoenix or a pile of ashes.
How to Tell Your Company Story (Like a Fox)
8 steps to effectively build a tribe of emotionally invested customers who will become your biggest advocates.
Warren Buffett – His investing strategy needed a new business model
Just because that’s how things are done doesn’t mean it will work for you or your customers.
Lead Generation vs. Digital Presence
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
It’s the economy, stupid.
In 2004 my boss excused our poor sales performance on the Iraq war. Before that, it was a hurricane. And before that, it was the dot com bubble.