Coke – they already had an empire, but…
No matter how big you are, no matter how much you spend, and even if you are the best marketers on the planet; you cannot bend the consumer to your will.
There is a natural order with advertising and time in the first 40 weeks. Respect it and win. Abuse it and risk wandering the desert.
It's a common desire in retail to advertise the things which aren’t selling and let those which will sell easily sell themselves.
Advertising in the bigger community to draw customers to your smaller community is as futile as trying to make the water in a river defy gravity.
Donny is so popular in his town folks set up a Facebook page in his honor. The old woman next door doesn’t like him. Actually, she hates him.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.
People avoid risk on three levels. The biggest risk is that they’ll purchase the wrong solution – that they’ll have spent the money and still have the problem.
After six months, employees were recognizing each other with little compliments. Staff retention was rising. Sales were up 43% at the end of the year.
This is a departure. In this episode, Stephen Semple shares trends that he is seeing that are being embraced by retailers. Trends that are dangerously wrong.