Your First Year In Mass Media Branding: 12 Milestones and a Timeline
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...
2023-10-16T16:27:40+00:00By Jeff Sexton|
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...
2023-10-16T14:51:51+00:00By Asia Gregg|
If the humor isn’t tied to the message; if you can’t talk about one without talking about the other, then any attempts at persuasion will be short-lived and not very memorable.
2023-10-16T16:27:50+00:00By Jeff Sexton|
You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?
2023-10-13T18:18:27+00:00By Johnny Molson|
"NOBODY reads the newspaper." Beware of anybody who speaks in absolutes. Statisticians look for something called a “representative sample.” And you don’t have one (no offence, I’m sure you’re a lovely person).
2023-10-16T14:56:57+00:00By Roy Williams|
I woke up with an astoundingly simple, big idea. The limiting factor in the engagement ring diamond is that it is “one-and-done.” But a woman can have a whole collection of Anniversary Diamonds.
2023-10-16T14:26:58+00:00By Rick Nicholson|
Marketing in 2021 cannot be like 2019. Too much has happened. Society suffers from post-traumatic stress disorder. To think everything will return to normal is to believe the last 16 months never happened.
2023-10-16T16:32:03+00:00By Jeff Sexton|
Heck, even one out of three is enough to get traction. But a trifecta is the stuff of legends.
2023-10-16T14:27:34+00:00By Rick Nicholson|
We remember the bold. We don’t remember them for what they said. We don’t remember them for what they did. We remember how they made us feel. Advertising is no different.
2023-10-16T14:27:41+00:00By Rick Nicholson|
As General Manager of the Oakland A’s, Bill's payroll costs were one-third of the New York Yankees. He couldn’t compete with them. He hired Paul DePodesta, a Harvard grad in Economics. Together, they changed the game.
2023-10-16T16:32:10+00:00By Jeff Sexton|
I’m not talking about a campaign that has run for 50 years, I’m talking about a single ad that still runs to this day and still drives results. So what’s behind the magic?
2023-10-16T14:27:50+00:00By Rick Nicholson|
“Bill, why did you buy a highway billboard”? “It gives my company great exposure for getting more clients” Here’s the reality. Exposure doesn’t pay the bills.
2023-10-16T16:32:22+00:00By Jeff Sexton|
We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.
2023-10-13T18:18:37+00:00By Johnny Molson|
Vagaries and loopholes are the enemy. Specifics and clarity are your best friends. If you’re putting a special offer out there, do the things that make offers work.
2023-10-16T14:52:11+00:00By Asia Gregg|
Is your business in a boring industry? Then I’m PB&Jelly of you. Jealous because you have a YUGE opportunity to stand out.
2023-10-16T16:32:30+00:00By Jeff Sexton|
The only people who care about adequate frequency are people who are actually measuring, tracking, and being paid for the effectiveness of their work.