Aspiring to Go Viral Is Lazy
I wish every business owner could go viral once, so they could realize how little it actually moves the needle.
The Hallmarks of Good Web Copy
The most effective writing for websites is like feeding your dog the pill inside the cheese.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Ernest Hemingway Killed by SEO Writing
Businesses that employ typical SEO writing repel customers and sound like they suck.
Why Your Google Ads Are Bleeding Money
Two PPC experts explain what's wrong with most of the accounts that they take over.
The Metric Trap Sabotaging Your Marketing
Offline advertising is perhaps 10 times more effective than you think, and digital is about a third.
The Marketing Trap Every Small Business Falls For
A recent report describes the “damage, not deliverance” that results from over-reliance on digital advertising.
AI Ate Your SEO — Now What?
How can business owners respond to this switch from Google to AI and win?
Social Media: Focus On People With A Command To Watch
What is it that physiologically strikes people that stops their thumb from scrolling?
Digital Advertising: The Magic Money-Burning Machine?
How do you ensure that your digital advertising performs like an investment rather than an expense?
Is ROAS the Crown Jewel of Marketing Metrics?
You’re lucky if you can confidently track more than 50% of conversions. So what's the alternative?
QR Codes: How to Use Them the Right Way
QR codes offer a powerful bridge between the physical and digital worlds, but they're often misused.
The triangle of combustion: why websites aren’t advertising
You may have a smokin’ hot website. But your website isn’t advertising. Advertising is intrusive.
“Google is God”
Just because you need Google to succeed doesn't mean it alone can put you in a leadership position.
Should I Put Pricing on My Website?
Both B2B and B2C buyers aim to be at least 70% confident in their buying decision before they pick up the phone.