Is Traditional Media Dead? Insights on TV, Radio, & Digital Marketing
Are TV, radio, and billboards still worth the investment?
Why Pay Per Click is (Almost) Always a Waste of Money
Don't waste money fighting to outbid people who aren't looking for you. Do this instead.
Social Media Sucks Today
Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?
Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
MYTH: Everyone goes to Google first
Empty your bank account and give it all to Google. The click still goes to the known brand 8 out of 10 times.
Robots or Eyeballs?
Who to serve first. Is it humans with actual eyeballs? Or do the web-crawling spiders that fuel search algorithms win out?
Will AI outplay SEO? Or Will Humans Come Out On Top?
SEO agencies have often been enticed by the idea of gaming the algorithms by optimizing for the engine over the searcher.
Elements of a Perfect Product Page
By carefully integrating all 12, you create a powerful narrative that resonates with visitors, converts, and ranks with Google.
Ad Fraud: How Much of Today’s Internet Is Fake?
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
Search Engines Don’t Pay You, Only Customers Do.
You don't just need a marketing strategy that attracts traffic, you need the right kind of traffic.
The Importance of Defining Your Business Narrative
You ask, “If we do not physically interact with our customers before doing business with them, how can we differentiate ourselves?”
Unleashing the Power of YouTube FAQs: Cultivating Customer Loyalty
Optimized YouTube videos rank higher in search results, attracting new customers seeking answers you have.
What to do When Google LSA Stops Giving You Leads
Sudden drops often have identifiable causes, and with the right approach, you can get those leads flowing again.
How Audiences & Influencers Drive Your Online Success (Without Breaking the Bank)
Micro-influencers (10k-50k followers) can be surprisingly effective and affordable.