How Big Do You Really Want to Be?
In the trades, Google Ads sets your pace, but every decision there has important side effects.
Gold circle where the 12 should be
Reading car magazines as a kid led me to buy a Movado decades later. Can social media play that long game?
Coffee Shop Near Me
There's a limited number of prospects searching for what you provide each day. What do you do after you hit the ceiling?
AI is blind, and media companies are stupid.
AI has no idea how many billboards, radio ads, or TV ads anybody is running. That's huge.
How to Maximize the Impact of Your Articles
In a crowded digital marketplace, consistency and helpfulness are true differentiators.
Price Transparency Is Not a Choice
Many businesses are still working from an old belief that they control when and how to reveal prices.
The Donut, the Hole, and Your Google Ads Budget
Only 5% of your market wants to buy today. Don't lose sight of the remaining 95% who will need you later.
If that happened to me, that’s how I would like to be treated.
You should always respond to every review, regardless of the platform. This is true AEO.
When dinosaurs walked the Internet, and ChatGPT’s modern T-Rex
I've seen this cycle in the internet space played over and over again.
How Do I Measure the ROI on Brand Advertising?
A lot of reports can measure your harvest, but how do you measure planting and fertilizing?
Whoever Keeps Score Decides Who Wins
Your ad report claims last month was amazing, but your bank account hasn't heard the news. Familiar?
Silently positioning themselves as…
Some tech companies make a lot of noise about what they are doing. But YouTube is quietly gaining ground.
Google’s Latest Profit Grab – “Fixing CPA Bidding”
The target you entered is becoming more important, and your costs might start going up.
The Unleveraged Asset EVERY Small Business Ignores
Companies struggle to find fresh social media ideas. Just look at your reviews.
ChatGPT Ads Now Offer Geographic Targeting
The final verdict isn't here yet, but this is a critical step toward making ChatGPT Ads useful for local businesses.