Google Local Service Ads, Anyone?
For example, searching for “plumbers near me” or “lawyers in Los Angeles” will both return LSA at the top of the results page above the other listings.
Influence This! (Part the Second)
When it comes to influencers, or when it comes to chicanery in marketing, color me skeptical.
Factors That Affect Your Conversion Rate [+ CRO Statistics]
Businesses with more than 40 landing pages produced 12 times the number of leads as those with 1-5 landing pages.
Personality Prescription, Part 5 – Let’s Sell Something
There’s a saying that “Business goes where it’s invited.” What should we put in our ads to get that invitation from Ms. Homeowner?
Google’s Algorithm and Modern SEO
Modern SEO combined with adherence to Google’s algorithm can ensure a significant increase in sales. Let's dissect how it works.
Best Local SEO Tools: Secrets Revealed
You’ll lose a chunk of precious prospects unless you optimize your website to appear in local listings.
A High-Converting Landing Page’s Anatomy
These eight essential landing page elements create the perfect recipe for success.
The Personality Prescription, Part 1 – Stalled Growth
Stalled growth is an outcome of a growing dependence of home service contractors on digital media. They’ve bought into the “wasted circulation” concept.
Finding the Right Mix of Organic and Paid Traffic
A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple...
Small Business Social Media Limits
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
Google Business Profile (GBP): Frequently Asked Questions
Many small businesses are missing out on one of the most effective marketing opportunities available today.
Lead Generation vs. Digital Presence
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
The Slow Season Fallacy of PPC Advertising
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.
13 Ways to Give Your Online Presence Some Spark
Establishing an online presence can seem like a daunting task. But there are several ways to spruce up your digital presence, and some hacks are easier than you think.
How Google PPC Inflation Has Made It No Longer Affordable To Do Lead Gen
It is serious, and it is having a huge impact on your bottom line.