Getting Social With The Kleinmeyers : Swimming or Fishing?
Before you run advertisements on Facebook, make certain that your Facebook presence is truly alive. Here are four indicators to know your Facebook presence is alive and well.
Getting Social With The Kleinmeyers: Social Media?
54% of customers will research products and a business on social media before making a purchase.
5 Things Your AdWords Person Should Be Doing
Google didn't tell anybody when they started feeding everybody's business ads over onto their video game platforms. So the impression count went up, the clicks went up. But they're all useless.
“How do we modernize our marketing?” [AMA]
There’s a real danger in the word “modernizing” your marketing because we tend to immediately leap towards thoughts like, “Well, I need to be on Snapchat.”
How to create your first, “No Fail” Advertising Plan
First timer’s take courage! You must have Faith. Many have succeeded doing this and you can. Just be ready for the challenges.
7 Elements of Successfully Selling Services Online
Products have product pages, but what do services have? Leaving these elements out of your copy is a fatal mistake.
How to Spot and Eliminate Digital Ad Fraud
This conversation started on Facebook in our private group discussing an article in Forbes. The headline said, "When big brands stopped spending on digital ads, nothing happened. Why?"
Should I Buy Facebook Ads?
I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.
How to Get (and keep) Attention | Wizard’s Roundtable
I’m joined by Orlando Wood, Chief Innovation Officer at System 1 Group in London. His book Lemon and subsequent short film Achtung! outline how we’ve lost customer’s attention over the years, and how to get it back.
The Secret to Increasing Facebook Likes 560% in One Week
For about $11.43, I was able to jack up the followers. There are two things at play here: 1: Digital advertising is easy to buy. 2: Digital advertising is an overly complicated mess, for no good reason.
What to Know About SEO | Wizard’s Roundtable
SEO is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. Don’t know where to start? Start here.
Tony’s Best Business Tips, On the Occasion of His Passing
Right from Tony’s first entrepreneurial venture, he understood that long-term thinking was a strategic advantage.
Why Your Business Should Have a Podcast | Wizard’s Roundtable
The untapped advantages your business could leverage by having a podcast. It’s surprisingly easy to do, and if you can have a 10-minute phone call, you can have a podcast.
Six Ways Sales Pros Can Create Great Word-Of-Mouth
While there’s no denying that we love to complain through Twitter and Facebook, people do talk about the great customer experiences they have.
Media Agnosticism
From matchbook covers to skywriting, it all works. Which is why you have to approach it all with Media Agnosticism. If somebody in your affinity group tells you they had success with direct mail, ask to see the piece. It matters.