The Five Elements of Fame
Experts on marketing effectiveness determined that Fame is the most important element for producing extraordinary ROI.
Hathaway Shirts and the most interesting man in the world, coincidence?
The picture makes you read the headline, encouraging you to read the first line of body copy.
What Constitutes Memorable Ads? [+Examples]
It’s time to stop wasting your time and effort on lackluster ads that no one remembers.
Top Gun & The Tale of 2 Super Bowl Ads
While Tony Scott's Top Gun was the highest-grossing film of the year, his 1985 Super Bowl spot is regarded as Apple's worst ad ever.
The Wiener Dog Question: What Can You Count On Not Changing?
Jeff Bezos said it’s really very simple. Will people ever say, “I wish I’d paid a higher price for this?”
Do Your Ads Obey the Law?
The first law of advertising is quite simple: Thou Shalt Not Be Boring! And there are really only two ways to avoid breaking that law.
The Grass Is Always Greener on the Side That’s Fertilized…
Of course, you can’t fertilize weeds and get lush, green grass. In advertising terms, you have to start with the truth.
Wiener Dog Marketing: For the Love of Wiener Dogs
What idea have you thought of doing, but haven’t had the courage to do, for fear that you might not do it well enough?
An Introduction to Wiener Dog Marketing
Roy: You can’t get attention with precision lawn chairs. You can’t get attention racing riding lawnmowers. But wiener dogs will win.
Disruptive Marketing: How Can You Use it to Your Advantage?
Some might say it's unethical, or even dangerous. But for many businesses it’s the only way to truly stand out.
Why Telling The Truth Ain’t Enough — And What Honest Businesses Should Add to It
Think of “the way” as both a future hope and a path to get there.
David Ogilvy’s Secrets of Good Ads
"When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
3 Reasons Why Everyone’s STILL Talking About “The Slap” — and How to Harness That Power For Your Advertising
I don’t even have to tell you what slap I’m talking about, do I?
A Powerful Branding Lesson From an Off-Color Joke My Mom Told Me
Two southern college coeds meet up for lunch during summer break after a year away...
5 Things I Learned From Video Games.
People who don’t play video games might see them as a waste of time; an anchor to the couch. I like to think of it as interactive art.