Digital Advertising: The Magic Money-Burning Machine?
How do you ensure that your digital advertising performs like an investment rather than an expense?
Social Media Sucks Today
Because they sell reach as an advertising platform, why would they give it for free when they can convince you to pay for it?
Are You Paying for Too Much for the Wrong Keywords?
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
2024: The Year Digital Becomes “Traditional”
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
10 Ways To Know If Your Digital Marketer Is Legit
1. They don’t let you access your Google Ads account: If you can’t verify your investment, you can’t tell if they’re squandering it.
9 Reasons You’re Struggling With Social Media Effectiveness, And Why It Matters.
Remember it's social media. It's not sales media. You need to be engaging with your potential customers online.
Don’t Become a Digital Hostage
What if you were locked out of your online leads or extorted? It happens often, yet business owners don’t share this publicly.
Branded vs. Unbranded Keywords (A Case Study of a Real Company)
If we didn’t track them separately, we wouldn’t see unbranded keywords were losing us money.
Strange Limiting Beliefs
The strangest belief I see nowadays is, "I love my digital person; can I keep using them" when they don't know what's under the hood.
Behavioral Retargeting: Bring The Right Folks Back In
Have you browsed a website, checked out a product then left, only to find the same item on a Facebook ad?
Click Through Rate(CTR): Improving Your Ad Clicks
Did you know that the average click-through rate (CTR) for display ads is a measly 0.05 percent?
Finding the Right Mix of Organic and Paid Traffic
A little birdie told us that companies are experiencing a decline in their web traffic. What they don’t know is actually quite simple...
Small Business Social Media Limits
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
Lead Generation vs. Digital Presence
A pure lead gen focus leaves you a slave to natural demand cycles, and Google advertising auction prices, which is neither consistent nor affordable.
The Slow Season Fallacy of PPC Advertising
When almost no one is in the market for what you sell — i.e., when it’s slow season — then almost no one is searching on relevant keywords.