Get rid of all the bells and whistles. The Birth of the Sony Walkman
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.
Put me in Coach, I’m ready to play
Are you doing it for the love of the game or some other reason? Without love, your customers feel it, employees abandon you, and competitors sense weakness.
Customers Of The Month gave me something I never expected
After six months, employees were recognizing each other with little compliments. Staff retention was rising. Sales were up 43% at the end of the year.
Winning the War for Talent – An Advertising Strategy for Service Companies
This is why character and story-driven advertising not only accelerates branding success, but recruiting success as well.
Putting Funny Ads To Work For Your Boring-Ass Business – Ordinary to Extraordinary
None of these products were inherently interesting, yet their ads have been enjoyed hundreds of millions of times.
Regrettably, I didn’t wear the kilt.
Celebrate your difference in the world. Stand out. Get talked about. You will be rewarded for your courage when you are true to yourself.
Who is J.D. Power? Is he a real person? Find out.
Started over a kitchen table on April Fools and sold later for $400M USD. This is the story of how to make your consulting service more valuable.
Vulnerability is the power tool for storytelling
If you can’t make the audience feel, it’s documenting. No 5-year-old ever asked their mom to read them a documentary before bedtime. Storytelling pulls out an emotion in the audience or customer.
Armed with Scissors and an Idea a Billionaire is Born. The Spanx Story.
Sara Blakely was getting ready for a party when she realized she didn't have the right undergarment to provide a smooth look. Like all revolutions: it was not easy.
Business lessons from a pro athlete
Most owners aren't "superstars." But they have a hidden superpower. Discover your superpower amidst the lessons from my friend Jean Hebert, a pro athlete and NHL referee.
What delivering newspapers taught me about pizza – The story of Domino’s.
How an orphan who was swindled out of his life savings grew the largest independent restaurant business on the planet.
Fish when the fish are runnin’
Morris was Vice President of Marketing of a $50 million business and his favourite saying was, "We go fishin' when the fish are runnin'." But Morris was wrong.
By definition, an entrepreneur solves problems
Business ownership is not a career path. It’s a lifestyle choice. It’s not for everyone. There are sacrifices to be made.
Shortest distance between two points
Anyone worth their salt can tell you the steps you need to take to get “Where you want to be.” The problem isn’t identifying the steps. The issue is what to do when a mountain gets in your way.
Pat Weaver Changed the Face of Advertising Forever
You have not heard of him, but if you've ever run an ad on TV or Radio then you have him to thank. Learn the key to controlling eyeballs (and your own destiny).