Your Business Culture – Asset or Liability?
Neglecting your culture opens the door to liabilities that will hold you back, especially as you grow.
What the Bible teaches us about advertising
There is a natural order with advertising and time in the first 40 weeks. Respect it and win. Abuse it and risk wandering the desert.
Gaggia Espresso Machines had a problem
This is a lesson of overcoming resistance to new innovations. What to do with unwanted oily film? The answer built an empire and even changed how fine espresso is judged.
The Custodian of Hospitality
Covid-19’s impact on business and the decisions needed for survival are Frostian. But don’t lose your way. Survival depends on Frostian decisions.
An interview with a small business that applied the Wrigley formula
He does not sell gum. He sells used RVs and he applied the lessons from Wrigley’s and is growing like crazy.
They wanna lock up Big Don
Donny is so popular in his town folks set up a Facebook page in his honor. The old woman next door doesn’t like him. Actually, she hates him.
The birth of Play-doh. A cleaning agent becomes a toy.
Observing how your customer is using your products can lead to new product ideas and maybe even save your company.
Get rid of all the bells and whistles. The Birth of the Sony Walkman
It lacked all the things people wanted but gave them one thing they had not thought about. And a star is born.
Put me in Coach, I’m ready to play
Are you doing it for the love of the game or some other reason? Without love, your customers feel it, employees abandon you, and competitors sense weakness.
Customers Of The Month gave me something I never expected
After six months, employees were recognizing each other with little compliments. Staff retention was rising. Sales were up 43% at the end of the year.
Winning the War for Talent – An Advertising Strategy for Service Companies
This is why character and story-driven advertising not only accelerates branding success, but recruiting success as well.
Putting Funny Ads To Work For Your Boring-Ass Business – Ordinary to Extraordinary
None of these products were inherently interesting, yet their ads have been enjoyed hundreds of millions of times.
Regrettably, I didn’t wear the kilt.
Celebrate your difference in the world. Stand out. Get talked about. You will be rewarded for your courage when you are true to yourself.
Who is J.D. Power? Is he a real person? Find out.
Started over a kitchen table on April Fools and sold later for $400M USD. This is the story of how to make your consulting service more valuable.
Vulnerability is the power tool for storytelling
If you can’t make the audience feel, it’s documenting. No 5-year-old ever asked their mom to read them a documentary before bedtime. Storytelling pulls out an emotion in the audience or customer.