C. F. Hathaway’s Formula for Maximizing a Small Ad Budget
David Ogilvy’s “The Man in the Hathaway Shirt” ushered in a new era of storytelling in advertising. The story, however, took place entirely in your imagination.
Billboards, Outdoor, and Ambient Advertising
While billboards can be pricey, they’ve actually become a much better value over the last decade, with the price dropping compared to other forms of media.
Snatching Defeat from the Jaws of Victory
Every customer who was going to buy from you, but who then decides to take his business elsewhere represents far more than a lost sale.
Combining Long & Short Ads to Stretch Your Ad Budget
5s are associating you w/ moment of need -- heavy on recall cues & repetition required for classical conditioning. 60s create bonding & emotion.