Customers need to like you before they need you. And “like” is mostly invisible. The reasons we do the things we do sit deep in the limbic part of our brains. It’s waaayyy down there. One of the first parts of the brain to form.
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
SEO is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. Don’t know where to start? Start here.
These taxes include, but are not limited to: A higher cost per lead. A disloyal and price-sensitive customer. Inconsistent lead flow. Limited and unstable growth.
Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.
Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.
4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.
In our combined 50-plus years of doing this, we’ve learned sales resistance and loss of repeat and referral customers comes from one of two places.
Hidden in the flurry of marketing activity around Millennials and the up-and-coming Gen Z, is a diamond group of cohorts called Generation Gem. Research shows this generation to be one of the most lucrative.
You have to be careful because any amount you spend on advertising basically comes right out of your pocket.
Right from Tony’s first entrepreneurial venture, he understood that long-term thinking was a strategic advantage.
The problem with most advertising is each of the messages is trying to get you to make a decision at that very moment. It’s the short game. The ‘Give A Man A Fish’ approach, if you will. But, the man only eats for a day.
“The only thing people care about is the lowest price.” This is the rejoinder I most often hear when a business doesn’t see any value in advertising (much less marketing). This confounded me for many years until I realized advertising wasn’t the problem.
Sharply define the edges between you and the alternatives. Not only with content, but with style as well. If everyone else is doing a “yell and sell,” talk intimately with the audience.
Few business owners advertise long enough to see the results of their investment. They’ll pull up the seed and throw it to the side. Nothing ever grows! And that’s a good thing for you.