If you can’t see, hire someone else to mow your lawn
For every IBM, there are 100 Blockbusters. For every General Motors, there are 100 Polaroids. You can bet the leaders in your category will one day be in trouble. You can catch and pass them.
Instant Gratification & Marketing
The chase for instant gratification in marketing often looks like “sales events.” Knowing when to use a sale and when to use other methods to get customers in the door makes all the difference.
Your Competitors Are Bastards
Business is like writing. You have to find your own style and stick to it. Stop worrying about what the competition is doing. They're all bastards. Get inspired by things they don't understand.
The Marketing Funnel Cloud
I hate funnels. The thing we call a Marketing Funnel is really just a shorthand to remind us that no customer goes from “I don’t know who you are” to “here, take my money!”
Getting Social With The Kleinmeyers : Organic Reach > Paid Reach
You could create an ad on Facebook so compelling, interactive, and authentic that the algorithm rewards you by showing it to more people organically (free).
History rhymes with the ebbs and flows of time
Just like unions of the 1940s, there is a societal shift toward worker empowerment. If you’re first in your category to embrace this shift, you win. Resist, and you lose.
The Asymmetry of Trust
You’re thinking about buying something and an acquaintance says, “Don’t do it; I bought that / hired them and it was a total waste of money. I got screwed.” Generally speaking, we believe them.
3 tips for your video ads on social media
Since 83% of social media is consumed on mobile devices, and 85% browse without sound, you must tailor your content to be effective within that context. Here's how...
How We Decide to Purchase
Amateur ad writers assume everyone makes decisions based upon the same criteria they use. This causes them to unconsciously frame their messages to reach people exactly like themselves.
The Tale of Ted the Radio Tortoise and Harry the Anxious Hare
I spent a day with two HVAC company owners. Harry the Anxious Hare is closing barely 10% of his online leads. Ted the Radio Tortoise’s telephone team is closing more than 60%.
That’ll Do
Who is the “McDonald’s” in your category? The business you believe is getting an unfair amount of customers… in spite of their quality and competence. A few things are happening that you should find illuminating.
Building a team that wins
There’s no doubt that great businesses have equally great employees. But they also have their share of Bubba’s, Jim-Bob’s, and Tina-Marie’s. We never talk about those guys. If you ever lost sleep over a dumbass thing an employee did, you probably have a Bubba on your team.
Your First Year In Mass Media Branding: 12 Milestones and a Timeline
A roadmap for TV and Radio that works. If your ad campaign is conceived to get real traction, you’ll see these first four milestones within the first three to five months...
Getting Social With The Kleinmeyers : What Does Facebook Tell Us?
Why are you still paying your social media expert to create posts that look like TV commercials and “for sale” ads? We are telling you to “STOP!” And if you won’t listen to us, then listen to Facebook. Please.
Are Your Ads Gossip Worthy?
You probably read this and thought: that’s an unrealistic expectation. Kind of like expecting an ad to “go viral.” Who gossips about ads, of all things? And why would anyone want people gossiping about their brand?