misconceptions

Baseball and Advertising

2023-10-16T14:27:41+00:00By |

As General Manager of the Oakland A’s, Bill's payroll costs were one-third of the New York Yankees. He couldn’t compete with them. He hired Paul DePodesta, a Harvard grad in Economics. Together, they changed the game.

Social Media, A Marketing Channel

2023-10-13T15:50:48+00:00By |

The truth is that social media allows you to see how each piece of content performs before you ever invest money in it! You don't get the opportunity to do that with billboards, radio, TV, or print media.

The Extreme Branding Of Recruiting Ads

2023-10-16T16:32:22+00:00By |

We can use the recruiting spot to sneak messages into the minds of eavesdroppers that might have “bounced off” of skepticism had they appeared in a “regular” ad.

The Anatomy of an Offer

2023-10-13T18:18:37+00:00By |

Vagaries and loopholes are the enemy. Specifics and clarity are your best friends. If you’re putting a special offer out there, do the things that make offers work.

Three Wise Men Appeared on My Path

2023-10-16T14:28:01+00:00By |

Karen Post gave me the first definition of a brand that did not include colours, style guides, and logos. Brain Tattoos said, “A brand is the STORY embedded in the mind of the market”.

Pixie Dust, Beliefs and Employees

2023-10-16T14:28:09+00:00By |

One of the biggest challenges in today's business world is finding and keeping employees. I'm told it's catastrophic and there's more demand than there is a supply of good people. This is not a new problem.

Tying Creativity to Strategy

2023-10-16T16:32:38+00:00By |

If you’re new to mass media advertising, THE question you’re likely asking yourself is: “Does this stuff really work? Does it really drive huge success, in a reliable repeatable way?"

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