Howard McMann once said of his partner, “He’s slippery, he lies beautifully, and he has a great head of hair.” Legend has it, Tate once told a subordinate “If the client loves it, I love it! If the client hates it, I hate it!”
If you have fewer competitors barking on the airwaves, your ad will do a better job of “branding” your business.
The only emotions that reliably inspire action are those that affect self-image.
True story: A business owner hires 5 marketing consultants in 7 years, yet the business continues to decline.
How long should each ad stay on? How many ads do you run at a time? And as we look into the second half of 2020, is there less clutter out there?
There is a very good chance that they are not functioning well. They may be living in a place of discomfort, fear, or even desperation.
Makers of ads push their chairs back and say “yeahhh…now that’s smooooooth.” …while your customer sliiiides right off.
Virtually everything we do or buy is to change the way we feel. We are emotional creatures. It’s been said we buy with our emotions and back it up with logic. The following list is what I believe controls our entire economy.
Need Met + Easy = Delight I realize that you as a business owner are swarmed with issues on a daily basis that make you feel like it’s not this simple. But from a consumer standpoint, it is this simple.
How you recruit can say a lot about your company to both prospective employees and prospective customers alike. Some tips: As with any advertising, involve the applicant. It's not about money. Use current employees.
Sheep are best known for their strong flocking (herding) and following instinct. They will run from what frightens them and band together in large groups for protection. This is the only protection they have from predators.
If you try to buy attention without a story, you’ll strike out. This is what happens to most advertising and marketing efforts. People buy “exposure” via advertising and presume that they’ve also purchased attention...
Formulas do exist in marketing: Quantitative research, KPIs, customer acquisition costs, pricing strategies, etc. But there are also malleable recipes: Customer experience, value perception, elegant logo design, and positive public relations.
The best way to drive exponential traffic to your front door is to stop targeting your advertising to the 7% of today’s buyers and start bonding with the 68% of all buyers.
Good strategy always contains three elements and bad strategy doesn’t. Let’s look at each of these three defining elements before presenting a streamlined version specific for Advertising Strategy.