What Advertising Can’t Do
Creativity worshippers tend to feel that while nothing works for sure, anything might work, so long as it’s rilly, rilly creative and the lightning strikes in their favor.
Show Me the Future
You’ve seen this commercial before. A hand reaches for a Corona from behind an umbrella, a logo appears, and it all fades to black. If you can show me a version of me in the future, you’ve tapped into something powerful.
The Eternal Sunrise of Market Dominating Companies
When you’re searching for ways to level up your company, where are you looking hardest? Too many leaders strain and stare at the horizon for what’s going to change, hoping to leverage those changes.
Should I Buy Facebook Ads?
I’m in a local BNI* networking group and the question, “Should I buy Facebook ads?” almost always comes up when I tell a local business owner that I do marketing and advertising consulting. I disappoint them with my answer. Let me show you why.
How to Get (and keep) Attention | Wizard’s Roundtable
I’m joined by Orlando Wood, Chief Innovation Officer at System 1 Group in London. His book Lemon and subsequent short film Achtung! outline how we’ve lost customer’s attention over the years, and how to get it back.
Transactional vs. Relational Customers: Are You Attracting the Wrong People?
Given the disproportionate amounts of revenue and profit generated by Relational buyers, you might even expect an over-abundance of messaging aimed at Relationals. But that’s not what you find.
The Secret to Increasing Facebook Likes 560% in One Week
For about $11.43, I was able to jack up the followers. There are two things at play here: 1: Digital advertising is easy to buy. 2: Digital advertising is an overly complicated mess, for no good reason.
Bonding vs. Branding: What’s the Difference?
All bonding is branding. But most branding isn’t bonding. Bonding requires commitment and proper execution. But it's worth it. Bonding blows the doors off of regular branding.
It’s Mostly Invisible
Customers need to like you before they need you. And “like” is mostly invisible. The reasons we do the things we do sit deep in the limbic part of our brains. It’s waaayyy down there. One of the first parts of the brain to form.
How To Grow Your Practice In Interesting Times
In this presentation, learn how you should model your practice (business) for success? How to ensure you have multiple marketing pillars working generating leads.
What to Know About SEO | Wizard’s Roundtable
SEO is the foundation of how you get found online. It’s also a tar pit of details that can get so overwhelming you wonder if it’s even worth it. Don’t know where to start? Start here.
Are You Paying The Tax Of The Unremarkable?
These taxes include, but are not limited to: A higher cost per lead. A disloyal and price-sensitive customer. Inconsistent lead flow. Limited and unstable growth.
Does the Name Ring a Bell?
Most businesses have an awareness problem. More accurately, unawareness. The distance from unawareness to awareness is like going from the moon to Mars, and just as daunting.
Learning from Legends: Who Are You Really Talking To?
Direct Response practitioners claim it’s much more effective and efficient to talk directly and only to the decision-maker for the purchase.
Your Coupons Are Lying To You
4 families in 5 use coupons, but not because the coupon instigated the purchase. Rather, they use the coupon because there was a coupon to be used.