misconceptions

Reverse Camouflage Advertising

2023-10-16T16:38:19+00:00By |

Sharply define the edges between you and the alternatives. Not only with content, but with style as well. If everyone else is doing a “yell and sell,” talk intimately with the audience.

When Will My Ads Start Working?

2023-10-16T15:08:44+00:00By |

Few business owners advertise long enough to see the results of their investment. They’ll pull up the seed and throw it to the side. Nothing ever grows! And that’s a good thing for you.

The Viewmaster Guide to 3-D Testimonials

2023-10-16T16:38:44+00:00By |

3 common mistakes from testimonials and examples of what a 3-D Testimonial sounds like as a finished product. Here’s how most people screw it up, and how you can make sure you get it right.

Why Culture Matters

2023-10-17T14:17:16+00:00By |

My curiosity first peaked when I heard the phrase, “in any organization, culture eats strategy for lunch”. After 3 years of research on the subject following the scientific method, I’ve constructed and tested a hypothesis that I believe to be true.

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