Reverse Camouflage Advertising
Sharply define the edges between you and the alternatives. Not only with content, but with style as well. If everyone else is doing a “yell and sell,” talk intimately with the audience.
It’s the benefits that someone buys, not the features, right?! WRONG! Wait, what? Let’s explore for a moment…
Unfortunately, the tendency is for “verification” to feel intrusive and negative. As if you’re trying to catch someone doing it wrong. But it doesn’t have to be that way.
If you don't display the price in your store, I'll think it's expensive. I won't bother to ask the price and run the risk of embarrassing myself. I'll walk out.
There’s no such thing as a perfectly balanced company where every function is staffed and supplied at the exact right amount.
My curiosity first peaked when I heard the phrase, “in any organization, culture eats strategy for lunch”. After 3 years of research on the subject following the scientific method, I’ve constructed and tested a hypothesis that I believe to be true.
Why your scheduling software might be sabotaging your customer service, and what to do about it.
The path to my current ONE Thing began 24-years ago when the bank changed the locks and put 25 good people out of work.
You paid an extraordinary amount of money to bring that phone call in. Don’t screw it up by being selfish with your language.
We discuss considerations in calculating lifetime customer value, how you can maximize it, and how to be sure you don’t go broke waiting for that customer to come back.