Pro Tip: Talk to Your Customers Like Friends
Most owners get this wrong in their preoccupation with delivering factual information. But buying decisions are almost never rational.
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
You don't just need a marketing strategy that attracts traffic, you need the right kind of traffic.
What are you monitoring and why? Because you can only monitor the outputs, but you CAN control the inputs.