Journalism and Great Ads
Never write ads like a journalist, write like a poet. The best ads build curiosity and engagement while leaving some things unanswered.
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
You don't just need a marketing strategy that attracts traffic, you need the right kind of traffic.
What are you monitoring and why? Because you can only monitor the outputs, but you CAN control the inputs.