Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
Mr. Status Quo preys on people and makes them fearful of failure. He even takes the shape of friends and family.
If the people speaking to customers are mere “Order Takers” with no empathy, you’ll damage your brand.
It's assumed in today's world, according to Michael Maslansky, that there's an ulterior motive behind everybody's action.
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Every dollar saved by refining internal processes is a dollar earned.