Is Your Targeting Bass Ackwards?
For example, let’s say that, through targeted media, I could reach 10 of my ideal, target customers for $10 a piece. Or, I could reach 100 customers for $1 a piece, but only 20% of them would be my ideal customer.
Wizard’s Roundtable: How to Improve Your Marketing For Free(ish)
What are businesses doing as customers come back? And three things to measure right now to make sure employees are treating your customers right.
Sorting the Ad Pros from the Poseurs — 4 Surefire Signs
If you’re going to invest six figures or more, you’ll want a clear plan for persuasion that’s mapped to a business strategy.
The #1 Best Way to Attract High-Quality Leads
As a Sales Operations Specialist, I am the first person to say that I am not a marketer. What I can say with 100% conviction is that a relational buyer is a way easier person to close.
Breaking the Spell on PPC’s Dirty Little Secret
Whatever you’re paying per click, it’s extortionately, shockingly too much. No use arguing about it; let’s just do the math together.
The Deception of Earholes and Eyeballs
Getting your ad in front of the most people is the top priority of businesses. But it should be the third thing on your list. If you have to choose between talking to 100 people once or 50 people four times, pick the latter. Every time.
What Advertising Can & Cannot Do
If your message is relevant, memorable and delivered frequently customers will come. And the better your message and media strategy, the more and more customers will come.
Why Making the Ads Is the Last Thing We Do
This substantive style of advertising (started by Ally & Gargano and continued by Scali, McCabe, Sloves) tripled US sales of Volvos.
Substance Over Style
Every ad has style and substance, cheese and meat. Most ads are cheese because ad writers are rarely given meat. Style cheese includes layout, angle, tone of voice and hyperbole. Substance meat is provable fact and concrete detail.
This Never Works
When asked “how did you hear about us,” the customer’s responses were: 31% heard about them from newspaper 24% saw their TV ad Meanwhile, 100% of their advertising was on the radio.
The Common Google PPC Mistake That’s Killing Your ROI
There’s a lot to like about Google Pay-Per-Click advertising. And also a lot to hate about the “Pay-Per-Crack” treadmill...
How Much Is That Doggie In The Window?
Does the price of your product or service depend on a number of factors that must be determined BEFORE you provide an accurate price?
Want to Sell More? Hire Gatekeepers Who Bring Sunshine to Work.
Look first to the narrow neck in your marketing process.
Same Same Sameity Same Same
City dwellers stop hearing the traffic and sirens out their windows. Psychologists call this “habituation.” Marketers call this the enemy.
The Complaining Customer… Sometimes Your Best Friend.
On average, twenty-six unhappy customers won’t complain for every one who will.