A Lesson In Persistence From Dr. Seuss
Have you ever had an interaction with a salesperson that felt like a spiral into Dante’s Inferno, rehashing the same things over and over again with no new information?
Wizard’s Roundtable Episode 3
We discuss pivots you can make right now to get you through this very unusual episode, and how we can apply lessons from past downturns in the economy.
Stupid Retail Questions
“Did you find everything you were looking for?” This seems to be the new question de jour at our local grocery store when we check out.
Say This. Not That.
The mad dash to make special “COVID-19” advertisements has been an unexpected boon for copywriters, producers, and graphic artists. But is it necessary?
The Greatest Business Secret in the World
Your company may sell the finest products and services in the marketplace, but it’s how customers feel about your products and services that ultimately determine how successful your business will be.
What Now? What When? Marketing Through a Pandemic
On the scale of things that are important right now…Marketing isn’t even on the board. But marketing is a rope that directly connects your business tomorrow with the realities of today.
But it is not professional…
His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have heard this rebuttal many times.
When Good Decisions Turn Bad
Neuroscience tells us that when we slide down into survival mode that we aren’t able to maximize the use of our prefrontal lobe. This diminishes the quality of our decisions.
For All Your (Fill in the blank) Needs
When we hear cliches (and believe me, “For all your ____ needs” is the worst kind of adspeak) our minds simply switch off; we ignore them.
Make the Logo Smaller?
Advertising creatives and graphic designers groan at a client request to “make the logo bigger.” And both the request and the reaction are entirely understandable.
Business is Not a Football Game
More than 65% say they will drop you like a sack of hammers if you give them bad service. And they won’t think twice about it. Your football team sucks.
The 7 Most Common Media Buying Mistakes
Buyers are traditionally incentivized by media reps through overseas trips, cruises, event tickets, “golfcations,” etc. Even if YOU haven’t been bribed by these things, that doesn’t mean your buyer hasn’t.
Social Media Strategies for Ugly Duckling Businesses
Contrary to what some social media experts presume, not every business sells things that people like talking and learning about.
Use All The Clichés — Just Tell ‘Em Slant
“Kill all clichés and ad speak” — standard, Ad Writing 101 advice. Good advice — certainly not wrong. It’s just not very helpful.