Five marketing mistakes you can’t afford
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.
It’s not big things that lose customers; they’re too obvious. Your prospects see things you don’t.
Epley, Steffel, and Eyal studied this. We think we know what somebody is thinking, but we suck at it.
Cheaper branded keywords not only have higher clicks and conversions, they also have higher average tickets.
Digital marketing is too old for excuses like “the algorithm changed,” and “it’s still new technology.”
Empty your bank account and give it all to Google. The click still goes to the known brand 8 out of 10 times.
Jail time or love? It all depends on if you skip these steps.
It's attractive to fish for customers, reeling in a huge catch with flashy sales. But only farmers can create a bumper crop of future revenue.
Focusing on business output metrics instead of customer-centric input metrics leaves you with little insight into how to improve and grow.
The best time to plant a tree was 20 years ago. Or right now. The same applies to crafting your branding & strategy.