The Science Behind Successful Advertising
Many are seeking a perpetual motion machine for generating leads. But that violates Newton’s first law of thermodynamics.
How To Build a Multi $100 Million HVAC and Plumbing Company
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?
Ad Fraud: How Much of Today’s Internet Is Fake?
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
The Right SEQUENCE for Brand Building Success
What Aristotle and lawyers both know about persuasive sequencing that you don’t.
Sales Today or Salience Tomorrow? Yes.
Let's resolve the tug-of-war between the zealots of “WE MUST SELL STUFF NOW” and the stoics who say “we must brand for tomorrow”.
Taming The A.P.E. (Advertising Performance Equation)
Any business can plot four key variables into a series of algebraic formulas to predict their marketing results.
Ethos, Pathos & Logos: 3 Musketeers Of Persuasive Ads
Humans are complex and respond differently to all 3 types of persuasion. Let's break down when to use each.
How To Get To YES Faster Than Ever
Daniel Kahneman introduced the concept of System 1 and 2 thinking. Tiny tweaks can shift buyers to the easier system.
Understanding the 4 Customer Languages for Remarkable Sales Results
When you match your customer's social style, you see a surge in sales.
Inductive Reasoning: The Fingertips Of An Ad Genius
Ad geniuses are those who can think distinctively using patterns and trends to generate creative solutions.
Why you should shield your ads from pesky bots
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
Cracking Google Ads: The 22 Immutable Laws Every Home Service Business Must Know!
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Advertising with Google Ads: 10 Lessons from David Ogilvy
Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.
How to Increase Brand Loyalty
Bill and three of my closest friends joined a cult and disappeared from my life. You might be asking yourself, “What does this have to do with marketing?”