The Wooing of Lifelong Customers
Jail time or love? It all depends on if you skip these steps.
Jail time or love? It all depends on if you skip these steps.
80% of executives believe they deliver a “superior experience”. But only 8% of customers agree. How can that be?
According to one study, 20% of ad impressions served programmatically were fraudulent. And that number is growing.
Daniel Kahneman introduced the concept of System 1 and 2 thinking. Tiny tweaks can shift buyers to the easier system.
When you match your customer's social style, you see a surge in sales.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.