Why you should shield your ads from pesky bots
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
They're nearly 40% of all internet traffic and giants like Google, Microsoft, FaceBook, and LinkedIn benefit from bots clicking on your ads.
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Use too much fertilizer and your business will smell like manure.
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
Ebbinghaus would tell us that most of our training is quickly forgotten, never applied and never placed “in service.”
High worker satisfaction companies outperform low worker satisfaction companies by 202 percent.