Cracking Google Ads: The 22 Immutable Laws Every Home Service Business Must Know!
20. The Law of Acceleration: Successful programs are built on trends, not on fads.
Showing Up — And Why Your Ads Might Not Be
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Advertising with Google Ads: 10 Lessons from David Ogilvy
Testing and experimentation are at the heart of Ogilvy’s approach, and Google Ads offers abundant opportunities for this.
How to Increase Brand Loyalty
Bill and three of my closest friends joined a cult and disappeared from my life. You might be asking yourself, “What does this have to do with marketing?”
Sales Promotions are Like Fertilizer (Helpful & Dangerous)
Use too much fertilizer and your business will smell like manure.
How the World’s Best Brand Creates Generational Loyalty
The techniques work because they tickle the human brain in just the right way.
Should your logo have a face?
“Branding experts” routinely ignore the overwhelming weight of this scientific evidence.
The Biggest Lesson AI Can Teach You About Branding
Psychologists were studying human-AI interactions and came across this fascinating pattern.
Why 60 Is The New 30
Recent studies show that ads aimed at creating implicit associative beliefs work better in longer formats.
The 4 Humors Of Buyers (And How To Sell To Each)
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
How To Get The Most Value From Your Sales Training
Ebbinghaus would tell us that most of our training is quickly forgotten, never applied and never placed “in service.”
Your Branding Is Bass Awkwards. Here’s Why & How to Fix It
You think I’m exaggerating. Other people might be making this mistake, but not you. But you’re wrong.
Measuring Employee Engagement And Satisfaction (The Right Way)
High worker satisfaction companies outperform low worker satisfaction companies by 202 percent.
For Everything Else There’s — Perhaps the Most “Priceless” Ad Campaign of the Last 25 Years!
Repetition-Break ads are more creatively awarded, and, yes, creatively awarded ads create better ROI.
The 3 Most Important Advertising Charts You’ll Ever Lay Eyes On
Chart 3: Why small companies and large companies require opposite media strategies.