What Advertising Can & Cannot Do
If your message is relevant, memorable and delivered frequently customers will come. And the better your message and media strategy, the more and more customers will come.
Can Politics Make Your Advertising Better? Yes! Just Not In the Way You Think…
Want to be able to charge a fat premium for your services and have people willingly pay it?
How People Judge Salespeople
When you portray yourself as warm, non-competitive, and friendly, people will feel like they can trust you.
The Verb’s the Thing
“No One OutPizzas the Hut” What does that say to you? Does it refer to taste? The dining experience? Carry out or delivery? It says it all.