How To Use A Closing ARC To Sell More Stuff Today
Closers aren’t pushy, but they are persistent as all get out. Why? Because they have a secret weapon to close the sale.
Value Proposition: Stand Out From The Competition
The only way you can have a clear message is if you speak the same language as your customers.
Sales Funnel Optimization: The Myths and Facts
How’s your sales funnel looking? Is it optimized for conversion? If not, what can you change to improve it?
HOPE gets crushed when Despair uses a megaphone
The only advertising that gets customers immediately is through discounts. I’ve seen this picture before, and I don’t like the ending.
Survival Mode And Buyer Archetypes
The answer is to get better at identifying and closing more sales of both Transactional Shoppers and Relational Buyers.
Pizza is not like its Italian cousins
Price is the easiest to match. Competitors will drive you out of business using this strategy when they have more money than you.
The Only 3 Things Any Buyer Actually Cares About
Your client’s satisfaction is not a function of how much they like your product.
When advertising is the LAST thing you need.
Most businesses are blind to friction points that may be holding their sales back. Here's the solution.
5 Hard Truths About Advertising Every Business Owner Ought to Know
Your ads are an annoyance to your future customers. Unless you make yourself otherwise.
Factors That Affect Your Conversion Rate [+ CRO Statistics]
Businesses with more than 40 landing pages produced 12 times the number of leads as those with 1-5 landing pages.
A childhood bribe taught me about bad marketing
Bribing a customer does not have the same effect as bribing a child. The campaign works, but the strategy fails.
A High-Converting Landing Page’s Anatomy
These eight essential landing page elements create the perfect recipe for success.
Lead Generation: The Who, What, Why, and How
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.
3 Stages Of The Buyer’s Journey
Understand your customer’s purchasing processes so you can create content and marketing campaigns that speak to them directly.
The 7 Root Objections In Sales
The real trick is to learn how to read between the lines and ascertain the root objection.