All Hands on Deck: Captain Nemo’s Story Guide to Recruitment Videos
How to craft a memorable sea shanty that beckons brave adventurers to the Nautilus.
Sunday School can create true believers. What they get right about training.
Every adult was afraid I'd panic and run off stage. This was a public speaking course on steroids.
The Straight Dope On Dirty Sales: A Wiseguy’s Guide To The Scams, Cons, And Sleaze Of Unethical Selling
A warning for the s*** you should never pull.
The Master Plumber’s Quiver: Five Arrows Of Competence And The Art Of Questioning
Being a master of your craft is more than just skill. It’s about understanding people.
Recruiting with radio and influencers. You’ll find hidden gems. I found myself.
I didn’t hear the ad, wasn’t looking for a job, and didn’t like that station. But maybe...
Ask Home Service Technicians to Do The Right Thing
The first step is to imagine the customer as your mother, and money is not an issue. What would be the ideal solution?
Is Your Advertising in a Bit of a Pickle?
In the bizarre automotive sales world, these kinds of gimmicky cookie-cutter campaigns are the preferred customer clickbait.
Lead Generation and Demand Generation: What’s the Difference?
"Advertising is a tax we pay for not being remarkable.” So how do we become remarkable?
How To Achieve Higher Average Sales In Every Sales Department
You must utilize all the tools available to you to ensure revenue is always moving up in succession.
Proper Employee Onboarding: The Best Retention Strategy
Employee turnover costs as much as 33% of an employee’s annual salary.
Everyone is replaceable
Employees work best when they think they are needed, but slack off when they think the company can’t live without them.
What Is Your Company’s Purpose?
You see them everywhere. Customer-centric aspirations that feel nice. They seem nice. I bet they’re nice. I call shenanigans.
What Is A SMARTER Vision For Your Company?
Aaron had no money, no prospects, and owed a bunch but he wasn’t a quitter and is now running a 44-million-dollar plumbing company.
Sales Process Fail: How Many Dollars Are You Leaving On The Table?
While the signs of sales underachievement are obvious and endless, the root causes are usually very specific.
The 4 Humors Of Buyers (And How To Sell To Each)
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.