Self-Image and Advertising
You want them asking: What kind of person am I, and who would that person hire or trust in this situation?
Does offering multiple products and brands hamper your ability to make the sale?
PPC is to advertising what those blue services signs are just before a freeway exit; I want gas, there’s a list of them. Which gets picked?
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.