The Most Powerful Part of Your Story Is the One You Don’t Tell
The best writing knows that persuasion isn’t about pressure. It’s about resonance.
They remembered their core audience and spoke to the passion and emotions involved.
Both bird feeders and ad campaigns will typically fail to attract their intended targets for similar reasons.
Every choice, big or small, either reinforces your brand’s identity or confuses it.
What is it that physiologically strikes people that stops their thumb from scrolling?