Text Slang and Persuasive Superpowers
There’s a meme about texting slang that’s worth studying if you want to create powerfully persuasive advertising.
We buy stuff because it feels like it already belongs to us or we really really wish it did.
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.