One Question to Powerful Branding
Nail this question and you’ll have the beginnings of a powerful branding campaign with an advocated position.
With a mass media campaign the click-through rate on Google Ads improves. You're now cutting the line.
According to Jonathan Haidt, the human mind is best suited to be a story processor, not a logic processor…
We buy stuff because it feels like it already belongs to us or we really really wish it did.
Most businesses fail not because they’re reaching the wrong people but because they’re saying the wrong thing.
Emotional Campaigns outperform Rational Campaigns by 5X. And campaigns that create fame are even more effective.
Let’s debunk a myth that costs companies millions of dollars every year… marketing is NOT just a department.