Are You a Real Man?
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
When Ads Won’t Work, You Need A “Street Team”
Sometimes you don't need mass media or social media. You need a two-legged army.
How To Sell Brown Liquor
How does Nick, a non-marketer, get people making road trips to line up before the store opens?
Which One Do I Choose?
Does offering multiple products and brands hamper your ability to make the sale?
Learning from the Legends — MacManus and The Penalty of Leadership
Too often inexperienced copywriters and advertising clients want to persuade with copy points — with information being pushed at the reader.
Building Tribes Takes Whisk(e)y
Building a tribe takes longer than Ricky’s stints in jail. You gotta be patient, and commit to the content for a long time. Way longer than you think it’s funny for.
Laphroaig Lamp-Shades the Heck Out of Their Ad
If you’re not familiar with the term, it’s a fiction writer’s technique of basically OWNING uncanny happenings, plot holes, etc.
4 Marketing Lessons from The Creative Revolution’s Most Legendary Whisky Campaign
The more creative and powerful the work, the more trust is required.
Coffee and Whisky Marketing — Not So Different
Bond with customers over personality, attitude, and values first.
The Modular Marketing Magic of Brandable Chunks
Done right, Brandable Chunks will shape and reframe how people perceive your company. Just like they changed a behind-the-times whisky into a badge of masculinity and tradition.