The Most Interesting 2001 Kia Spectra In The World
If you’re going to keep posting forgettable ads and product descriptions then you must accept that you are boring and irrelevant. There, I said it. Somebody needed to. It comes from a place of love.
4 Marketing Lessons from The Creative Revolution’s Most Legendary Whisky Campaign
The more creative and powerful the work, the more trust is required.
Six Word Stories
In advertising, it’s not so much what information your words communicate to the prospect, but what experiences they call forth from the prospect.
For All Your (Fill in the blank) Needs
When we hear cliches (and believe me, “For all your ____ needs” is the worst kind of adspeak) our minds simply switch off; we ignore them.
10 Reasons NOT To Hire A Good Writer
Paradoxically, while AI and affordable, ubiquitous access to good writers may suggest a radically diminished demand—and cost—for great ones, the opposite appears to be true.
Use All The Clichés — Just Tell ‘Em Slant
“Kill all clichés and ad speak” — standard, Ad Writing 101 advice. Good advice — certainly not wrong. It’s just not very helpful.
Gold Laughs at Stocks and Bonds
Gold, for thousands of years, has been the world’s only truly secure investment. The economy ebbs and flows, like the tide. It always has. It always will. But gold is like the Rock of Gibraltar.
The Modular Marketing Magic of Brandable Chunks
Done right, Brandable Chunks will shape and reframe how people perceive your company. Just like they changed a behind-the-times whisky into a badge of masculinity and tradition.
Collaboration in Campaign or How Fudd became Bud
Sometimes in creative corners, collaboration is a four-letter word, like “Nyet.” But, recognizing a good idea and building on it is a resounding, “Da” (Sounds like DUH.)