What NOT To Say In Your Advertising
Here are three steps to determine what to NOT to say. Pinky-swear that you’ll never, ever, EVER forget this in your advertising.
2023-10-13T18:49:05+00:00By Ryan Patrick|
Here are three steps to determine what to NOT to say. Pinky-swear that you’ll never, ever, EVER forget this in your advertising.
2023-10-16T19:02:15+00:00By Ryan Chute|
They stand out because they elicit emotions and, more importantly, bond with your audience.
2023-10-16T16:11:12+00:00By Jeff Sexton|
Repetition-Break ads are more creatively awarded, and, yes, creatively awarded ads create better ROI.
2023-10-16T16:11:20+00:00By Jeff Sexton|
Why would Doritos pay $12 million to waste, like, 55 seconds NOT showing the product? The answer is Brand Codes.
2023-10-13T15:45:34+00:00By Matt Willis|
I drove past a place called “Best China Restaurant” hundreds of times and instinctively knew that this was not, in fact, the best out there.
2023-10-16T16:11:35+00:00By Jeff Sexton|
This is why IBM could famously charge more for less capable systems than upstart, hi-tech competitors.
2023-10-13T18:47:21+00:00By Charlie Moger|
Stories live between what is real and what the consumer wishes were real.
2023-10-13T18:47:30+00:00By Charlie Moger|
Conversation is, unfortunately, incredibly difficult to write — especially when you write by the rules of good grammar.
2023-10-16T16:11:59+00:00By Jeff Sexton|
Powerful ads are the few that stand out in your mind because they made an impression. Here's how that happens.
2023-10-16T16:12:22+00:00By Jeff Sexton|
We are all, as T.S. Eliot wrote, “distracted from distraction by distraction.” So how can you craft ads capable of working?
2023-10-13T18:16:12+00:00By Johnny Molson|
If all you do is list facts, you've created a documentary... not an advertisement. Advertisements are made to persuade.
2023-10-16T16:12:45+00:00By Jeff Sexton|
“The customer rarely buys what the company thinks it's selling him.” — Business Management Legend, Peter Drucker
2023-10-16T16:12:54+00:00By Jeff Sexton|
The Colonel was seen as old, outdated, and associated with the old south. Tragically unhip for a newer, younger audience.
2023-10-16T16:13:02+00:00By Jeff Sexton|
When participants returned for recall testing a week later, there was a significant difference.
2023-10-16T16:13:12+00:00By Jeff Sexton|
It’s much faster for me to convince you that other people already believe X about brand Y than to change your personal perceptions.