The Smile Above the Toilet
We have a couple of meaningful plaques in our chapel telling the story of our bells - but where else? Where does almost everyone go at least once?
Facebook and other platforms can flip the switch and force small business owners into the world of being unknown.
If you are not reaching 30% of the people that like your page, your page isn't healthy. It doesn't have to be that way.
People keep asking, “Why have you not mentioned about posting at certain times? Mainly posting when more people are on the platform.”
Most businesses don’t even reach 5% of their following. They allow it to happen because they don't know what a healthy page looks like.
“Our posts look so good! Why is our reach so low?” Your content is shiny, elegant, nothing short of brilliant. Yet nobody is seeing it.
You could create an ad on Facebook so compelling, interactive, and authentic that the algorithm rewards you by showing it to more people organically (free).
Why are you still paying your social media expert to create posts that look like TV commercials and “for sale” ads? We are telling you to “STOP!” And if you won’t listen to us, then listen to Facebook. Please.
Kelsie and I can look at the posts on your social media and tell you exactly why reach and engagement are low. It is because we have studied, played with, succeeded, and failed with the Facebook Algorithm.
Before you run advertisements on Facebook, make certain that your Facebook presence is truly alive. Here are four indicators to know your Facebook presence is alive and well.
54% of customers will research products and a business on social media before making a purchase.
That day, my dad gave me the tool I needed to successfully check the pressure of tires. On the same day, he also gave me the greatest tool for customer service. “Aaron, the best way to make better tips is to stop thinking about them.”
She walked right up to the wall with all of the options and pointed right to the logos with the red and blue waterdrops on them. My 80-year-old grandma knew the Moen brand because of the red and blue drops in their logo.