Answering a Competitor’s Killer Campaign
Ries and Trout famously advised challenger brands to “find the weakness in your competitor’s strength.”
Weird Branding Wins: Lessons from Wolfman Jack on Standing Out
From gas station attendant to radio icon. How can you build a brand like his?
10 Most Innovative Direct Mail Examples From Known Brands
For example, Jeep's DNA Box had a stunning 76 percent response rate.
The Unseen Zamboni: Why Your Best Marketing Assets Might Be Hiding in Plain Sight
Frank had a big problem, but he saw an opportunity.
Symptoms of Selling Your Soul
If down in your soul your marketing is “cringy”, it's time to confess and resolve to make amends.
The Perfect Ad Campaign That Failed
The four reasons why good ad campaigns turn into failed ads. And one campaign that was disastrously successful.
What is the Most Direct Cause of Customer Loyalty?
Don't settle for mere Transactional Loyalty on price, ease, and quality. You need Relational Loyalty to get rich.
(Anti)Predictions in Marketing for 2024
We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?
Griffin Service – Pt. 2 – Turd buckets beware!
He received complaints from his very first ad. You have to stick your neck out a little bit and get them, or you blend in.
Love Letter to the Forgotten: Intimacy of Analog
We miss the vinyl era because music back then was relational, not transactional. So what can we learn?
Stronger Ads: Are They More Harmful Than Good?
Well crafted ads that instigate emotions are sure to put someone in a tizzy.
Stop Promising, Start Surprising: The Pivotal Tweak for Customer Loyalty
It's not what you say in the ads. It's all about what you leave out.
Griffin Service – Pt. 1 – Tom Casey is an S.O.B.
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Unique Has To Start With “You”
If it looks and sounds like advertising, it’ll be tuned out faster than you can say, “Helpful, friendly staff members.”
The Myth of Marketing Specialists
Following the same path “your industry” follows guarantees you’ll blend into the competition. You need to break a rule or three.