Symptoms of Selling Your Soul
If down in your soul your marketing is “cringy”, it's time to confess and resolve to make amends.
We love stories of the next big thing. But the “thing” is rarely next…or big. So what will be true next year?
He received complaints from his very first ad. You have to stick your neck out a little bit and get them, or you blend in.
We miss the vinyl era because music back then was relational, not transactional. So what can we learn?
Most companies send 1 piece to 100,000 people. Tom Casey would send 10 pieces to 10,000 people. It made all the difference.
Facts tell, but stories sell. Nike needed to relate to the everyday athlete.
When people think of you first and like you the best, the rest of the list becomes irrelevant.
How to attract word-of-mouth referrals and repeat customers.