AI is OK
AI is right for your business, if you don't think your business is terribly special.
The Hidden Value of Studying Business Failures
Buffet found the number one reason that businesses go bad is complacency.
How Adidas Fumbled the Message With “You Got This”
It starts brilliantly. But by the end it's a participation ribbon.
Wonka’s Tale of Risk, Failure, and Nerds
The movie was originally a flop, but they kept taking chances.
Google Is a Tactic, Not a Strategy
Google can deliver results but it requires a broader vision and destination in mind.
The REAL Reason Jaguar’s Rebrand Doesn’t Work
In 2022 they sold 61,661 cars. 2 years later it's 33,320. Just shy of a 50% decline. How? Why?
Sell the Summit: How Rolex Markets a Premium Brand
Their endorsements helped, but it goes far beyond that.
Aspiring to Go Viral Is Lazy
I wish every business owner could go viral once, so they could realize how little it actually moves the needle.
Are You a Real Man?
At first, I thought it was a hoax. But there's a method to this brand's positioning worth serious scrutiny.
Be Wild
Don’t fall into the trap of using safe, tame, lame ads. It feels tried and true, but it's a road to nowhere.
Strategy vs Tactics: What Business Owners Need to Know
If I looked at the stuff that we did back then, I would laugh.
Classic Advertising Tricks That STILL WORK Today!
People still remember this jingle after 54 years due to the power of echoic retention.
Secret Ingredients: Free Cookies. Brutal Honesty.
Discounts are dangerous but free isn't. Nobody expects a second one for free.
Where Should You Spend Your Ad Dollars?
Big brands can be a dominant purchaser in every medium but small companies need to budget carefully.
Trust = Brand Loyalty = $$$
15,000 people told the 2025 Edelman Report that brand trust matters as much as quality or price.