Billboards, Outdoor, and Ambient Advertising
While billboards can be pricey, they’ve actually become a much better value over the last decade, with the price dropping compared to other forms of media.
Collaboration in Campaign or How Fudd became Bud
Sometimes in creative corners, collaboration is a four-letter word, like “Nyet.” But, recognizing a good idea and building on it is a resounding, “Da” (Sounds like DUH.)
Combining Long & Short Ads to Stretch Your Ad Budget
5s are associating you w/ moment of need -- heavy on recall cues & repetition required for classical conditioning. 60s create bonding & emotion.
Participatory Advertising & Traditional Media
The most powerful participatory ads are ones that force MENTAL participation from the audience. Ads that cause the audience to connect the dots themselves. To fill in the blanks.
Theatre of the Mind – Why Your Radio Ads Need It
With the right sound effects, listeners have no choice but to visualize the scene you set forth for them. It will be a purely reflexive, automatic reaction.
Hope, eyeballs and scrolling through garbage
If you post for engagement, you're wasting your time on keyboard warriors. If you post creative, persuasive ads that force us to think, then you have a fighting chance.
Radio’s “Greatly Exaggerated” Demise — And How That Affects You
This gap between expectations and reality means people can buy really effective radio very inexpensively.
Wizard Chat # 4
Psychologists refer to it as "narrative transportation." If you can transport listeners into the story, the ad becomes more persuasive.
The “Wasted” Part Is the Part that Works
Your gut desire, when advertising, is to want to speak to “people ready to buy TODAY.” This is the desire that has made Google rich beyond the dreams of avarice.
Media Perceptions VS Reality [Video]
Maybe what you think is happening… isn’t happening. In this video, I look at the media people think works the best, compared with analysis of what does work the best.
How to Pick a Great Media Buyer — Even When You Don’t Know “Jack” About Media Buying
It is very difficult to become the guardian of the business.