What Do You Want to be Known For?
The NCAA championship game demonstrates how the impression your organization creates ultimately stems from leadership.
The 4 Humors Of Buyers (And How To Sell To Each)
If we unmask how the sales process works, it’s simple: You make the sale when your beliefs align with your buyers’ beliefs.
3 Common Hiring Mistakes And What To Do Instead
One of the most common mistakes that I’ve had to correct is to hire people who you like.
The most expensive answer you should know
“How Much” has one answer. Correct answers advance a sale. Wrong ones detour around it.
How To Get The Most Value From Your Sales Training
Ebbinghaus would tell us that most of our training is quickly forgotten, never applied and never placed “in service.”
Full Price and Free — The Only Two Prices You Need
The public thinks that if you’re “still making money” at a discount, then the discounted price is — or ought to be — the “real” price.
5 Reasons Why Entrepreneurs Should Be Servant Leaders
Servant leadership has been shown to increase participation from team members, as they feel more valued and appreciated.
Measuring Employee Engagement And Satisfaction (The Right Way)
High worker satisfaction companies outperform low worker satisfaction companies by 202 percent.
Someone’s Head Has Got to Roll
Since Marketing Heads are evaluated on a short-term basis, they don’t have enough runway to see returns from investing in brand-building.
Bundle Pricing: The Best Way To Differentiate Your Product
It takes courage and confidence to bundle. But done right, you will increase your conversions, average sale, and profit (C.A.P.).
The 3 Most Important Advertising Charts You’ll Ever Lay Eyes On
Chart 3: Why small companies and large companies require opposite media strategies.
Leadership And Culture: Catalysts For Sustainable Success
Workers are raising their standards on what they expect from their working environment.
How To Use A Closing ARC To Sell More Stuff Today
Closers aren’t pushy, but they are persistent as all get out. Why? Because they have a secret weapon to close the sale.
Demographics – Why There Is Such A Shortage Of Workers
For the first time in 70 years, people leaving and joining the workforce have reached the balance point.
What Can You Do To Motivate A Team?
How do you know when your team is lacking motivation? What are the telltale signs you should look out for, and what can you do?