How CORE Principles Shape Your Ultimate Success
You can’t bring all of your employees into a room and shout out what you think makes you successful and hope it works.
Hire Veterans Reentering the Local Job Market
Over and over we hear employers raving that their best employees are veterans of the U.S. Armed Forces.
Oldsmobile – launched the car industry by outsourcing, creating spinoffs like Dodge
He came up with how to outsource parts to smaller manufacturers before outsourcing was even a word.
The Dream of Discomfort. The dreams of millionaires.
What if you created more discomfort by doubling your sales leads? How motivated would you be to solve the problem then?
Value Proposition: Stand Out From The Competition
The only way you can have a clear message is if you speak the same language as your customers.
The Personality Prescription, Part 14 – The Local Labor Pool
Prospective employees who only skim will miss the specific instruction that will get their resume considered.
The end of the journey
You train your people to deliver the best service that you can provide. But have you optimized the end of the journey?
Hallmark – When you care enough to send the very best.
It’s rare to find a $5 billion company founded in 1910 that is still owned by the family today.
Personality Prescription, Part 13 – Finding Talent
Employees who believe in and share company values reduce turnover to as little as 4% of the typical company.
But What About the Rest of Us?
The direct response ad industry, which includes most of what you see online, is built upon hyper-targeting to those scant percentages of people shopping today.
HOPE gets crushed when Despair uses a megaphone
The only advertising that gets customers immediately is through discounts. I’ve seen this picture before, and I don’t like the ending.
Treat Your Job Seekers Like Customers
The job market is becoming more competitive and companies are struggling to find the right talent.
To all the things you owned before
Accountants are mostly historians. They use past data to predict the future. Marketers are writers of the future and use words to create it.
Survival Mode And Buyer Archetypes
The answer is to get better at identifying and closing more sales of both Transactional Shoppers and Relational Buyers.
Pizza is not like its Italian cousins
Price is the easiest to match. Competitors will drive you out of business using this strategy when they have more money than you.