The key to happiness
This year’s team only has two returning players from last year. One of them is my son. He thinks I’m full of crap.
Transactional vs. Relational Shoppers
Transactional shoppers illustrate lower average sales and closing ratios, and smaller profit margins.
Personality Prescription, Part 7 – Company Culture
As each company grows, employees observe and work out the actual rules of survival for their job.
Skunky Beer is the Worst (Part the Third)
For his chocolate-coffee stout, he used pounds of Wilbur Buds dark chocolate (a local delicacy). Then the brewer made a tragic mistake.
The Paradox of Customer Dissatisfaction
How you can leverage it to create rabidly happy (as opposed to merely satisfied) customers.
Wrigley’s Origin – You buy the baking powder you get the gum
How the power of premiums created an empire.
5 Hard Truths About Advertising Every Business Owner Ought to Know
Your ads are an annoyance to your future customers. Unless you make yourself otherwise.
All Hat and No Cattle (Part the First)
Being an authentic leader is as simple a concept as there is: Be who you are, warts and all, at all times to all persons.
What firefighting taught me about business
Once we helped the fire department roll out their hoses, Kenny started acting like Lieutenant Dan in Forrest Gump.
How To Avoid Bad Hires – And Its High Energy Cost
Did you know that the average cost of bad hires is $18,000? And 2 in 3 newly hired people later realized they were a poor fit.
IMG – International Management Group. Who are these people?
Mark McCormack started with Arnold Palmer and was named 1990's most powerful man in sports.
Are You A Wiener Dog? Last Chance to Commit
People say, “follow your passion, follow your passion, follow your passion.” Those people are idiots.
Love is a game of catch.
Understand your customer, and you will never sell to them. They will buy from you over and over again because you care about them.
Wiener Dogs Forever: The Power of Crowd Promotion
This is about a community movement where the stars are everyday people. Most businesses that attempt to do something like this do it badly.
What’s in a Name?
When I walk into my local Starbucks, I feel like Norm Peterson walking into Cheers. What do you do that makes customers feel comfortable?