The Personality Prescription, Part 2 – Never Cut Price
Dropping price to be competitive means we’re only working harder to put ourselves out of business sooner.
Follow the Wiener Dog: How Employees Become Wiener Dogs
"I’m the business owner. I don’t have to believe in you. You have to believe in me."
Amazon Style? Opening a brick-and-mortar clothing retail store?
It appears they are taking a page out of Canada Goose's book.
The 3 Foundations Of Exponential Profitable Growth
How you motivate your employees affects everything downstream.
A smile that could clean dishes
There’s a cliché, “hire for attitude, train for skill.” Clichés don’t require us to think. Marco isn’t cliché.
Magical Wiener Dogs and Storytellers
The Power of Someone who Believes in You More than You.
Time To Get Crazy
I stand against best practices because it locks you into a way of thinking. You do not defeat the leader by following their playbook.
What’s Working Well?
Ever heard the phrase: “Don’t know what you’ve got, ‘till it’s gone”? Reinforce the right stuff, and you’ll get more of it. It’s a natural law of the universe.
Lead Generation: The Who, What, Why, and How
If the epic failure, Groupon, taught us anything, it was that there is no value in attracting a bunch of cheap customers.
Inflation is not the only silent tax.
I believe a 2-3% sales increase is a shrinking business. And a shrinking business should be in “All-in” mode to change the inevitable.
The Danger of Preconceived Notions
Don’t judge a book by its cover. How do you make connections with your employees, team members and colleagues?
Becoming a Wiener Dog: What it Takes to Have Enduring Success
Even if it’s not popular, and even if it costs me everything. This is who I am. This is my identity. This is my purpose.
Knuckleheads are the test for success
On the path to happiness, knuckleheads shake owners like a paint can. They are a test. Are you really going to live up to your guarantee?
Embrace Your Wiener Dog: Identity, Purpose and Adventure
It’s never about the offer. Offers can be imitated. Identities matter more than offers.
The Biggest Risk of Bonding Campaigns
Normally, when a business falls short, customers are merely disappointed or frustrated. Not so with relational customers and businesses to which they’ve bonded.